ABBYY FineReader Engine Logo Usage Guidelines

Logo description

Powered by ABBYY logo is designed to enable easy identification of the third-party solutions (software or hardware), that utilize ABBYY technology. These guidelines will help you use the Powered by ABBYY logo correctly on packaging, advertising, websites, and other marketing communications. You must follow these guidelines whenever the Powered by ABBYY logo is used.

The Powered by ABBYY logo consists of the words “Powered by ABBYY”, trademark symbol and the clear space surrounding the logo, as shown:

There are two accepted variants of the Powered by ABBYY logo — with and without border. The variant with border is preferred.

If this variant looks bad in the final layout, it is possible to use the logo without border (for example, to achieve cleaner, lighter look on exhibition booth walls).

Logo usage

Consistent usage of the Powered by ABBYY logo is greatly required. Please consider the following guidelines in all matters of communication

Logo Placement

Whenever and wherever possible, placement of the logo should remain constant — in the same place and size on similar documents. Electronic document, paper document or marketing material should contain Powered by ABBYY logo, preferably at the top and end of the document.

Minimum clear space

Always leave a clear space around the Powered by ABBYY logo to frame and set it off. The clear space above, below and next to the logo should be equal to half of the logo height (the distance between baseline and capline) as shown:

Do not put any distracting graphic elements (e.g., type or illustrations) in this area. When the logo overprints a full-bleed photograph, the photo should be cropped or positioned so that the area behind the logo is not visually busy or overactive and provides sufficient color contrast.

Minimum size

For proper readability and recognition, the Powered by ABBYY logo should never appear less than 20 mm (width) or 85 pixels.

Background

The Powered by ABBYY logo is used on a white background. Solid color background is also possible, but less preferred. Do not use the logo on a photographic or other complex background.

Credit line

Always include the following credit line in legal notices when using the Powered by ABBYY logo:
ABBYY is a registered trademark of ABBYY Software Ltd.

Layout & Placement

Usage Recommendations

There are several possible places for Powered by ABBYY logo: splash screen, package, webpages, brochures, help/about and others. ABBYY and DEVELOPER should discuss Powered by ABBYY logo placement during LA subscription and find the most suitable variant for each particular APPLICATION. These are recommended places for different types of APPLICATIONs (several options can be chosen at same time):

  • Server-based APPLICATION
    • Most preferable – APPLICATION’s product webpage on DEVELOPERs site
    • Preferable – brochures
    • Less preferable – help/about
  • Web-APPLICATION (also for clouds)
    • Most preferable (mandatory for SaaS APPLICATIONs) – Main webpage of service every customer is interacting with (i.e. login screen, recognition result screen). In case when OCR is not the main part of APPLICATION functionality, it is allowed to put logo not on main web page, but on page every user using OCR inside APPLICATION is dealing with.
    • Preferable – brochures
    • Less preferable – help/about
  • Embedded APPLICATION
    • Most preferable – APPLICATION’s item in device menu or APPLICATION’s splash screen (for devices with display) or special sticker on device
    • Preferable – the main device’s webpage on device manufacturer’s site, brochures
    • Less preferable – user manuals
  • Desktop APPLICATION or client APPLICATION to server product
    • Most preferable – APPLICATION splash screen
    • Preferable – APPLICATION’s product webpage on DEVELOPERs site
    • Less preferable – package, brochures, online shop webpages
  • Mobile APPLICATION
    • Preferable – APPLICATION splash screen
    • Less preferable – APPLICATION’s product webpage on DEVELOPERs site
  • OEM APPLICATION bundled with device
    • Most preferable – APPLICATION splash screen
    • Preferable – APPLICATION’s (device) product webpage on DEVELOPERs (device manufacturer) site
    • Less preferable – package

Download

The archive abbyy_powered_by_logos.zip contains the logos as .jpg, .tif, .gif and .eps for:

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